Redesigning Dashboard Shrtsurl — UI/UX Case Study

What is ShrtUrls

ShrtUrls is a URL shortening and monetization platform that allows users to generate short links from long URLs. Website owners and publishers can use ShrtUrls to shorten links and share them across social media, emails, blogs, etc.

Project Goals:

As the product manager overseeing the dashboard redesign project for ShrtUrls, our primary objective was to revamp the existing dashboard to address user feedback and industry trends. The overarching goal was to enhance user experience (UX) and usability by modernizing the interface and streamlining access to key features.

Purpose of Redesigning the Dashboard and Desired Outcomes:

The ShrtUrls dashboard, though functional, exhibited an outdated design that hindered user engagement and efficiency. Recognizing the importance of a visually appealing and intuitive interface, our purpose in redesigning the dashboard was twofold: to attract users with an attractive UI and to provide quick access to essential functionalities.
The desired outcomes of the dashboard redesign were as follows:

Improved Usability:

Our aim was to simplify the user experience by reorganizing navigation and surfacing key features prominently, eliminating the need for users to dig through settings or profiles to perform common actions.

Enhanced Visual Design:

By modernizing the visual design, we sought to create an aesthetically pleasing interface that would captivate users and convey a sense of professionalism and trustworthiness..

Streamlined Access to Actions:

We aimed to empower users with quick and efficient access to actions such as link management, analytics, and account settings, reducing friction and enhancing productivity.

Increased User Engagement:

Through a combination of improved usability and attractive UI design, we anticipated a boost in user engagement, with users spending more time on the dashboard and exploring its features.

Positive User Experience:

Ultimately, our goal was to deliver a seamless and delightful user experience that would leave a lasting impression on users, fostering loyalty and advocacy for the ShrtUrls platform.

Page Structure

The redesigned ShrtUrls dashboard was structured into logical sections to help publishers easily navigate between essential tasks and information areas

The main sections included:

• New Shorten Link: Allows quick creation of shortened links from long URLs.
• Dashboard: Centralized home screen with customizable widgets and performance summaries.
• Manage Links: Hub to view, edit, delete existing shortened links and group them into campaigns.
• Manage Profile: View public profile details and update account information.
• Payment: Real-time earnings tracker and withdrawal requests.
• Manage Payout: History of processed payments and wallet balances.
• My Account: Sub-sections for personal settings customization.
• Setting: Options to modify dashboard layout preferences.